Angry Dads Defeat Sexist Ads

Last week we report that dads in the US had turned on the nappy brand Huggies for running an advertising campaign portraying dads as incompetent – (read Dads Say ‘Sexist’ Huggies Ads Are  A Pile Of Nappy Poop).

Dad bloggers blogged angrily, social media users bombarded Huggies facebook page with complaints and dads (and mums) joined forces signing online petitions calling for the ads to be stopped.

Well it seems that dads really do make a difference and according to a report in the Huffington Post Huggies is “so sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to 200-plus Dad bloggers” who were gathered for a great sounding conference called Dad 2.0.

And PR Daily reported Huggies Facebook Apology from spokesdad Erik who said:

“A fact of real life is that dads care for their kids just as much as moms do and in some cases are the only caregivers. We intended to break out of stereotypes by showing that Dads have an opinion on product performance just as much as moms do. That said, we’re learning and listening, and, because of your response, are making changes to ensure that the true spirit of the campaign comes through in the strongest way possible.”


Glen Poole is UK co-ordinator for International Men's Day, Director at the consultancy Helping Men and news editor of insideMAN magazine. Follow him on twitter @HelpingMen or find out more about his work at

Posted in NEWS
2 comments on “Angry Dads Defeat Sexist Ads
  1. […] FOOTNOTE: HUGGIES SUBSEQUENTLY APOLOGIZED AND PULLED THE ADS Like this:LikeOne blogger likes this post. […]

  2. […] in the US who took on the nappy brand Huggies for portraying dads as being a bit useless – read Angry Dads Defeat Sexist Ads to find out what […]

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