New campaign: “Real Men Get Raped”

The charity SurvivorsUK is undertaking a major advertising campaign after Metropolitan Police figures revealed that one man every hour in London is the victim of sexual crime.

Official government estimates state that at most 11% of male victims report their crimes. With new Met Police figures showing that in 2009/10 a total of 945 sexual assaults against men were reported, the true figure is closer to 10,000 in the capital alone.

The campaign, featuring a rugby ball pierced by a nail and the message “Real Men Get Raped and Talking About It Takes Real Strength”, will be featured on 140 escalator panels in central London Tube stations from February 20th during the Six Nations rugby tournament. The adverts will also feature on two 48 Sheet billboards at Clapham Junction train station and on big screens at Waterloo stations on 25th February and 17th March, when England are playing at home in the tournament.

Michael May of Survivors UK said: “We’ve chosen to use an alpha male sport in our advertising to challenge assumptions about the type of men who get raped. It’s just as likely to be a rugby player as a librarian, a suited city banker as a hooded gang member. And we hope that by challenging our innate assumptions about the identity of male victims, we can make it even fractionally easier for a male rape victim to ask for help.”

Professor Kim Etherington, University of Bristol and Fellow of BACP said: “Males are taught from a very early age that they should be ‘strong’ and ‘in-charge’. To be successfully masculine is to be sexually potent, competitive with other males in sexual matters, and dominant with sexual interactions. Being raped challenges and negates all these pre-conceptions.”

Baroness Stern’s 2011 rape report acknowledged that the vast majority of male victims of sexual violence do not report their crimes because of the common view that men “should be able to fight off an attacker”. The review recognised that men do not come forward for fear of being ridiculed or not believed, fear they may be seen as gay. And centrally they do not want to be regarded as less of a man. Hence a campaign that strives to demystify what it takes to be a man.

For more information about SurvivorsUK visit


Glen Poole is UK co-ordinator for International Men's Day, Director at the consultancy Helping Men and news editor of insideMAN magazine. Follow him on twitter @HelpingMen or find out more about his work at

Posted in NEWS, News From The Men's Network
6 comments on “New campaign: “Real Men Get Raped”
  1. Wayne says:

    Male rape is still very much a tabooed subject in many if not all societies. As such those men who are victims suffer in silence since to admit to being raped challenges and raises questions about your sexual orientation and your masculinity. More support systems should be in place to offer help and support. This campaign is most timely and welcomed.

  2. Typhonblue says:

    Men are raped by women too. I get the sense that this reality is being ignored.

  3. Michael says:

    As is so often the case with denial, it is important to demystify rape.
    Plainly put, (thanks Wikipedia.)
    ‘Rape is a type of sexual assault, usually involving sexual intercourse,
    which is initiated by one or more persons against another person,
    without that person’s consent.’
    It follows that sexual activity, without consent, is rape.

  4. […] UK is running a Awareness raising campaign across London had already launched a “Real Men Get Raped” advertising […]

  5. […] UK is running an awareness raising campaign across London and has already launched a “Real Men Get Raped” advertising […]

  6. […] men’s charity to be funded directly was Survivors who immediately launched a high profile “Real Men Get Raped” campaign across London during the Six Nations […]

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