The UK’s leading bereavement charity has taken the bizarre decision to exclude dead dads and loving brothers from a winter campaign to support children who have lost a parent or a sibling.
But for no apparent reason, the charity has chosen to exclude dads and brothers from its promotional materials – despite the fact that the Cruse helps male and female clients to overcome the death of women and men in their lives.
But in the case of The Big Hug – men don’t get a look in – with the campaign materials stating:
“what these children will miss this winter are the small, yet irreplaceable, comforts of the season: a hug from their mum; opening presents with their big sister on Christmas morning….”
No mention of a hug from dad or opening presents with big brother, the loss of an important man in your life, is not it seems, even worthy of a Big Hug!